MASIYENKO / ZAGRYVENKO
HUB

RESEARCH SOLUTIONS

ABOUT

Research Hub — A New Way to Provide
Research Services

Smart solutions that combine effective methodologies, high quality fieldwork and leading industry talents

Results that are relevant to your business goals and recommendations how to implement them

Research

Classical qualitative, quantitative methods,
methodology adjustment to clients needs

Consulting

In-house research practice, research programs audit, post-hoc projects, results implementation workshops

Education

Teaching basic principles of research, analytical practice, moderation, etc.

Pro Bono Projects

Research projects and analytics to support Ukraine during the war and contribute to our victory

FOUNDERS

Yulia MASIYENKO

Managing Partner

  • PhD in Psychology
  • 20+ years in research
  • 15+ years of research methods` education
  • ESOMAR member
  • Responsible for methodology

AREAS OF EXPERTISE

Finances, retail, logistics, FMCG, food and goods for pets

RESEARCH TASKS

Communication strategy, segmentation, NPS

EDUCATIONAL PROJECTS

Research project set-up, project management in research

Kateryna ZAGRYVENKO

Partner, Key Consultant

  • MA in Sociology
  • 15+ years in research
  • ESOMAR member
  • Research culture ambassador
  • Responsible for
    client service

AREAS OF EXPERTISE

Social projects, infrastructure, finances, retail

RESEARCH TASKS

KAP, monitoring & evaluation, HR studies

EDUCATIONAL PROJECTS

Setting up research in-house, research for non-researchers

WHAT WE DO

Research support
for communication strategizing

Client
experience

Segmentations
and CEP studies

Research support
for PR and reputation management

Research support
for Ukrainian business abroad

Evaluation of internal communication
and personnel engagement

AREAS OF EXPERTISE

Finances

Banks and fintech companies

Telecom and CE

Mobile, OTT, consumer electronics

Pets

Petfood, petcare (cats and dogs), attitude towards pets

FMCG

Alcohol and soft drinks, coffee, food

Logistics and Infrastructure

Delivery, taxi, utilities

Durables

Automotive, real estate

Retail

Chains, gas stations

Social Projects and Education

Donors' projects and programs, CSR projects for business

PARTNERS